What Is The Danger Of Concentrating On A Competitor’s SEO Methods?

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Today’s Ask An SEO question originates from Peter, who asks:

“What’s the danger of concentrating on what rivals are doing, as opposed to charting your own path? If all rivals are taking a look at each other, there’s no differentiators.”

Terrific question, Peter! And one that comes up a lot.

If a company is focusing on what its competitors and industry leaders are doing, it is not producing a better user experience and better options for search engine queries.

It surpasses having no differentiators, however the idea is the same: If everyone is equal, there can still just be one winner.

That includes position one in SEO, but also who a top funnel affiliate promotes based on it being special, which business gets the SMS and email subscriber since it has a much better UX, and so on.

However prior to I explain about your concern, there are two important things to look for with your competitors.

Always Watch What The Leader Is Doing, And Who Is Imitating Them

When you know what the leader is doing, and who follows the leader, you can see trends and patterns as they fall and gain.

This gives you insight into what does and does not work.

By the time you understand whether it makes sense for you to attempt something, you have actually had time to learn by seeing others’ errors, while you used the time to produce a better general site.

Make Sure The Pages They’re Checking And Changing Are Necessary For SEO

I, and a few of my peers, mark pages on client sites that are not important for SEO.

We test them for other channels, knowing SEO traffic isn’t important for the particular page. We also understand rivals are looking at these pages and will make the same changes.

When the changes are made, the rivals shoot themselves in the foot, and we pull even more ahead.

A fantastic example is a company with a large quantity of branded search traffic.

If branded search is the main traffic motorist to the homepage, and a number of collections or categories, SEO on that page likely isn’t crucial.

These are the ones where we’re going to test UX and typical order value (AOV). Our tests will not fret about what occurs with SEO, because the branded traffic will discover it anyways.

Our competitors usually do not consider this and damage themselves. Sometimes we have actually done this on function to get ahead of them.

On the other end, if everybody is taking a look at the leader (and each other), and you’re doing something different, you might be in the clear to get ahead of the curve.

Non-SEO pros in those business may be stating, “But they’re doing this, there needs to be a factor for it,” and following suit.

That offers you a clear method to do your own thing and remain off their radars.

If this is your situation, use it to your benefit.

Develop a lightning-fast website with clear messaging that says exactly what the page is about.

Now, include supporting documentation, a simple checkout, trust home builders, related content (if you’re a publisher), and features that other sites are missing.

Features could be lifestyle shots, testimonials, FAQs, specs, or even additional copy blocks that share uses for the product and compatibility information.

When everyone is focusing on each other, you can utilize this chance to do what they’re missing out on and concentrate on winning.

This circumstance likewise gives you a chance to search for associated searches, entities, and complementary topics.

When you have them, produce associated videos for Buy YouTube Subscribers and see if you can discover influencers and content developers to accentuate your material while your competitors are all doing the exact same thing.

You doing something various becomes more appealing due to the fact that it is distinct in the area.

By focusing on your own course, you set yourself up for success.

And by watching on what everybody else is doing, you can gain from their mistakes– especially if they crash and burn themselves.

When they do, leap in and take control of.

And don’t simply consider SEO– look at it from all marketing standpoints.

I hope this helps.

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