Automattic introduced a brand-new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.
It was founded by Matt Mullenweg, the business owner who developed the complimentary WordPress open-source content management system (CMS).
Blaze Marketing Network
The marketing network was initially presented in April 2022 as a network exclusively for Tumblr users to put advertisements on other Tumblr pages.
Automattic announced that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.
Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to start selecting pages to advertise.
Advertising payment is for impressions, not clicks.
Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.
If Jetpack isn’t currently set up then it needs to be set up, either the free or exceptional variation works.
Those who are utilizing Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.
From there a user navigates to the Posts or the Pages screen and scrolls down to choose the posts or pages for advertising, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.
The user interface permits advertisers to pick the audience that will see the advertisements. Audience choice is segmented by what continent the ads will appear in, what kinds of gadgets will see the advertisements (mobile or desktop) and by what topic the ads will be shown in.
Advertisements Are Shown The advertising can appear from amongst countless Tumblr and free WordPress.com web pages. Management of the Blaze marketing campaign is done through the dashboard interface at wordpress.com/advertising.
The projects are established by an everyday spending plan and by dates that the advertising will be shown. Blaze advertisements consist of a title, a bit and an image.
According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them carefully to capture the audience’s attention.
Snippet: A short text description of your post that appears below your image. You can write an optimum of 120 characters here. We advise utilizing this text to support your headline and give audiences more context about what they will see when they click the ad and come to your content.
Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the ad.”
Check out the main statement by Automattic:
Introducing Blaze: A New Way to Spark Your Growth on WordPress.com
Included image by SMM Panel/Asier Romero