30 Material Marketing Statistics You Should Know

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Material continues to rule most marketing methods, and there is evidence to support my assertion.

Put simply, content marketing is a vital element of any digital marketing strategy, whether you’re running a small regional organization or a large international corporation.

After all, material is indisputably the extremely lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has successfully become optimized content marketing as Google needs and rewards companies that develop content showing Knowledge, Authority, and Reliability to the benefit of their customers.

Content marketing includes developing and sharing valuable, relevant, amusing, and consistent content in numerous text-based, video, and audio formats.

The primary focus must be on drawing in and keeping a plainly specified audience, with the supreme objective of driving rewarding customer action.

However with so much content being produced and shared every day, it is necessary to remain updated on the current trends and best practices in content marketing to keep pace.

To help you do simply that, here are 30 content marketing statistics I think you should understand:

Content Marketing Use

The number of businesses are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Material Marketing Institute, 73% of B2B online marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their material marketing in 2021.
  3. A B2B Content Marketing Research Study conducted by CMI found 40% of B2B marketers have a documented content marketing technique; 33% have a method, but it’s not recorded, and 27% have no technique whatsoever.
  4. Half of all marketers state they outsource some material marketing.
  5. The pandemic increased material usage by 207%.

Content Marketing Strategy

What methods are content online marketers using or discovering to be most efficient?

  1. 83% of online marketers think it’s more efficient to develop higher quality material less frequently.
  2. In a 2022 Statista Research Study Study of marketers worldwide, 62% of participants stated they believed it was important to be “always on” for their clients, whereas 23% thought content-led interactions were most efficient for customized targeting purposes.

Kinds of Content

Material marketing was associated with posting blog sites, but the web and content have actually developed into audio, video, interactive, and meta formats.

Here are a few stats on how the numerous types of content are trending and carrying out.

  1. The top 3 types of material being created by marketing groups in 2022 consisted of videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading 2 content types that B2C marketers used in the last 12 months. Their use of long-form posts increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient kind of social media material.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their company to buy video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) draws in 21% less traffic and 75% less backlinks than articles of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than static content, with purchasers investing approximately 8.5 minutes viewing fixed material products and 13 minutes on interactive material products. (Source: Mediafly)

Material Distribution

It is not simply adequate to develop and release content.

For a material strategy to be effective, it should include distributing content through the channels often visited by a business’s target market.

  1. Buy Facebook Verification Badge was the leading distribution channel for B2C online marketers in the previous 12 months and the channel that drove the best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing natural social networks distribution channel.
  3. 80% of B2B marketers who utilize paid distribution usage paid social media advertising (Source: CMI)

Content Usage

Once content reaches an audience, it is very important to comprehend how an audience takes in the content or takes action as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices said they relied more on practical content like case research studies and visual content, such as webinars, to guide their purchasing decisions and pointing out a greater focus on the credibility of the source.
  2. Purchasers are willing to invest no greater than 5 minutes examining most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the typical reader spends 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s study stated they offer more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated material.

Material Marketing Efficiency

One of the main factors content marketing has removed is its capability to be determined, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading three objectives content marketing assists them to attain are developing brand name awareness, constructing trust, and informing their target audience.
  2. Material marketing creates 3 times as many leads as standard outgoing marketing but expenses 62% less (Source: CMI).
  3. 56% of marketers who leverage blogging say it’s an efficient tactic, and 10% say it creates the best ROI (roi). (Source: Hubspot blog research study)
  4. Over 60% of marketers measure the success of their content marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget plan modifications and the willingness to buy specific marketing techniques are excellent indicators of how popular and effective these methods are at a macro level.

The following statistics certainly appear to suggest online marketers have purchased into the worth of material.

  1. 61% of B2C marketers in CMI’s 2021 study stated their 2022 content marketing spending plan would exceed their 2021 spending plan.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing spending plan on material marketing. In addition, 43% saw their material marketing budgets grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All forms of marketing come with challenges related to time, resources, knowledge, and competition. Acknowledging and resolving these difficulties head-on with well-thought-out methods is the best way to overcome them and realize success.

  1. Leading difficulties included “attracting quality leads with our content” (41%), “generating enough traffic and promoting our content” (39%), “creating material that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), modifications to social networks algorithms (53%), and data management/analytics (48%) are amongst the top concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled devices due to digital tiredness (Source: EY Study)

Time To Begin

As you can plainly see and possibly have already recognized, material marketing can be an extremely reliable and cost-efficient way to create leads, build brand name awareness and drive sales.

Those happy to put in the work of building a documented content method and performing it by producing, distributing, and optimizing high-value, pertinent customer-centric content can enjoy considerable company rewards.

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Featured Image: Deemak Daksina/SMM Panel